Associate Creative Director + Copywriter
During the pandemic, people’s hunger for life experiences was stronger than ever. Year 3 of the SkipTheDishes campaign brought back the beloved duo of Jon and Brandon, only this time Jon had a new found lust for life and reminded Canadians to get out there and life live on their own terms.
This commercial debuted on the Canadian Super Bowl broadcast in 2021.
Final TV ad in year 3 of our SkipTheDishes campaign. Our last commercial with Jon Hamm.
Online video in year 3 of our SkipTheDishes campaign.
During the COVID-19 pandemic, Jon Hamm thanked Canadians for supporting local restaurants.
This video was named one of the ‘Top 10 ads that Canadians chose to watch on YouTube in 2020’.
Year 2 of our SkipTheDishes campaign. Jon and Brandon continue their odd couple relationship with more of a focus on eating occasions.
Online video in year 2 of our SkipTheDishes campaign.
2nd TV ad in year 2 of our SkipTheDishes campaign.
Final TV ad in year 2 of our SkipTheDishes campaign.
Launch campaign for SkipTheDishes. Featuring Jon Hamm as an entitled celebrity who wants anything and everything at his fingertips, and his assistant Brandon who does his best to keep Jon happy.
2nd TV ad in launch campaign for SkipTheDishes.
Final TV ad in launch campaign for SkipTheDishes.
Launch TV spot for our new brand platform for Pet Valu. Moving Pet Valu into a more authentic space, we wanted to show the real ups and downs of having a pet. After all, having a pet isn’t always easy but it’s always worth it.
As we prepare to go back to work after months of lockdown, our pets might be lonely and suffer from separation anxiety. We realized that our scent can keep our pets come, so we created the Part-of-me Pillow. A fun DIY project where you turn an old article of clothing into a pillow for your pet.
Pet Valu partnered with the Don’t You Want Me project to raise awareness for a great cause, while sending a message of support during Pride 2021.
A case study for our chicken sandwich launch in Western Canada.
Triangle Select is so good, it should be a secret. At least that’s what one Canadian Tire employee thinks in the launch spot for this new premium subscription program.
Launch spot for the new Triangle Select premium subscription program.
A case study for our fundraising campaign to help fight diabetes during the pandemic.
As a die hard basketball fan, I was honoured to write this commercial celebrating 25 years of basketball in Canada.
Wrote the copy and helped select the iconic images that take us on the journey of Canada’s rise from years of heartbreak to NBA Champions.
Canada has a national sport, a national animal and two official languages.
But, no national dish.
We wanted to change that, by launching a 'Poutition'.
Voice over done by yours truly.
TV Commercial for Fallsview Casino Resort, from the campaign “There’s only one Fallsview”.
Fallsview Casino attracts all sorts of fun characters. Quite literally. And we proved it with this Fun Magnet billboard at Yonge and Dundas Square.
CAA has you covered when you travel.
We surprised these lucky CAA Members with their trip of a lifetime.
Brand spot for CAA
Brand spot and prequel to Cravings
Brand spot for CAA
Support for Canadian Pride Week. Won a Silver Creativity International award for Newspaper print in 2013. Also featured on Ads of the World.
Amy Schumer said she wants a trough full of popcorn so she can dunk her head in it. Naturally, we thought "let's give her that trough."
"... I want a trough... and I want to dunk my head in it."
This is from her dressing room at the ACC on February 16, 2017. Photo from @livenationfans
Newspaper banners bringing the fun back to your phone plan.
WIND was so excited about having full service on the Skytrain, they did a takeover with these contextually placed ads.
What better way to celebrate than with a cell service themed cake?
WIND sponsored the 2015 MTV Movie Awards and joined in the fun by playing movie charades in these animated spots.
